EVENT ACTIVATION CAPITAL ONE

Empowering Communities, Celebrating Diversity: Our Commitment to Inclusion and Equity

NYC Pride Activation Strategy: Engaging Onsite Experiences for Community Support

• Drove foot traffic in-branch with a cohesive brand experience

• Took over Union Square Branch for NYC Pride

• Engaging onsite activations, Brand Ambassador team in Pride attire

• Neon lights, ATM signage, branded giveaways, and more

• Real-time social content, rainbow face painting, photo booth, and massages