MUNICIPAL EMPLOYEES CREDIT UNION
HEY MONEYBAG, GIVE ME FIVE!
MECU, Baltimore's Credit Union, has a rich history of providing members with competitive rates on deposits, loans, and reduced fees, all supported by a comprehensive range of services.
However, the challenge was that MECU's considerable advantages have yet to be fully recognized, with untapped potential awaiting discovery.
Our primary goals were to show that BIG BANKS aren’t the answer and to enhance MECU's brand visibility, boost loan bookings, and attract new members and savers.
Our strategy centered on Moneybag, a memorable and approachable character epitomizing trust. We conveyed MECU's numerous benefits through captivating storytelling, crafting a lasting brand identity.
MECU AUTOSMART
THE CURE FOR AUTOBUYERPHOBIA.
Our target audience was Baltimore metro area banking customers searching for enhanced car financing solutions. With the primary objective of increasing loan applications, we devised a creative strategy centered around Dr. Berger, a character uniquely crafted to alleviate car buying and financing concerns.