CAPITAL ONE SPARK CARD

Where Your legacy Story Begins

We launched an integrated Spark Small Business Banking campaign targeting high-value SBO prospects within our footprint. These prospects share similarities with current HBDS customers, emphasizing high-balance digital saving habits. Our geo-targeting focused on the Washington DC metro area, New Orleans, and the New York tri-state region.

Our creative approach, the "build your legacy" campaign, centers on stories of resilient small business owners who've poured sweat and years into their enterprises. We empower them to make pivotal choices, seizing transformative opportunities to ensure their businesses become lasting legacies. This campaign comprises 12 socially optimized videos for awareness and consideration, along with canvas, carousel, and static link ads tailored for Facebook and LinkedIn.