CAPITAL ONE CAFE TASTE OF ATLANTA SPONSORSHIP & ACTIVATION

Sip savor save!

Capital One sponsored Taste of Atlanta, using this opportunity to introduce our new 360 Money Market Account and establish a presence in a market without brick-and-mortar locations, which included an onsite activation.

We set up an immersive Capital One café experience at the festival, complete with flat screens showcasing our Banking Reimagined Savings Account TV spots. We had onsite DJs and café ambassadors drawn from various locations, fostering an inviting and approachable atmosphere for interaction, exploration, and conversion.