EXPERIENTIAL CAPITAL ONE

they savored the Flavor at Chicago Tastemaker: A Culinary Extravaganza

Capital One proudly presented Chicago Tastemaker, offering our cardholders an extraordinary experience. This renowned culinary event featured exclusive benefits and curated activations, elevating their festival visit. With top city chefs, unique collaborations, and delightful food and drink, Tastemaker delivered two days of exceptional experiences.

Our target audience, including food enthusiasts and Chicago DMA customers, sought exclusive access to this major food festival. Our creative strategy aimed to boost brand loyalty among our customers and foodies, creating memorable, shareable moments that amplified our brand through word of mouth and social media.