SIG

Passion is about helping otherS and forming long-lasting relationships.

We helped SIG, an employee benefits firm, build a brand and an enterprise website dedicated to partnering with clients and providing exceptional customer service. Their inspirational operating business principle is: “If you take care of Baltimore, Baltimore will take care of you.” It empowers them to go the extra mile to help navigate the healthcare system and marketplace for their clients and create comprehensive benefits plans that align with their core values to maximize their investment while controlling their costs.

NEW SIG BRAND development & strategy

Developing a new brand identity for SIG, an Alera Group company specializing in insurance and benefits, was a strategic endeavor focused on aligning their brand with their mission and values.

We delved into their culture and industry landscape, repositioning them as pioneers of personalized insurance solutions. The new identity embodies trust, expertise, and innovation.

Our approach went beyond visuals, shaping a comprehensive brand experience. Crafting a compelling narrative highlighting SIG's industry leadership and commitment to excellence drove the creation of a modern logo, colors, and designs. With this alignment, SIG will bolster client relationships and excel in the insurance and benefits sector.